How the Math Men Overthrew the Mad Men | The New Yorker

Advertising has always been about the search for perfect targeting data, paving the way for the annihilating power of Google and Facebook.

Source: How the Math Men Overthrew the Mad Men | The New Yorker

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Cultivating America’s Gardens: Smithsonian Libraries

“Americans have been making gardens forever, constantly innovating and experimenting as they work the soil. Amateurs and professionals, young and old, schoolchildren and scientists — Americans of every sort have put their backs into gardening. And for a variety of motives: beauty, food, science, prestige.”

Thanks to The Scout Report for the link…

Source: Smithsonian Libraries

State of America’s Libraries 2018 | American Libraries Magazine

On April 9, the American Library Association (ALA) released The State of America’s Libraries report for 2018, an annual summary of library trends released during National Library Week, April 8–14, that outlines statistics and issues affecting all types of libraries.

Source: State of America’s Libraries 2018 | American Libraries Magazine

‘2001: A Space Odyssey’ Creation and Legacy Probed in 50th-Anniversary Book

In his new book “Space Odyssey” (Simon & Schuster, 2018), author Michael Benson digs deep into the making of the film, profiling the writer Arthur C. Clarke, the director Stanley Kubrick and the nuances of their partnership.

Editor’s Note: Read an excerpt here

Source: ‘2001: A Space Odyssey’ Creation and Legacy Probed in 50th-Anniversary Book